TfL seeks new sponsor for London’s only cable car as Emirates Air Line celebrates most consecutive year with stay boom and TikTok increases popularity.
Over 13 million trips have been made since it opened in the summer of 2012 as part of TfL’s preparations for the London 2012 Olympic and Paralympic Games.
Last week saw the most customer journeys in eight years.
The cable car crosses the Thames and has completed major regeneration of the Royal Docks and the Greenwich Peninsula.
Since its opening, more than 13 million passenger trips have been made, with 40,000 passengers per week during the summer months.
This summer has been one of the most popular for the cable car since it opened, with weekly figures reaching over 60,000 trips as Londoners and visitors to the city look for fun things to do in the course of a day. in the city. The recent August holiday weekend was the most popular since 2012 with 28,000 trips, and the week in total also saw the most customer trips in eight years.
The popularity of the cable car has been fueled by viral posts on TikTok and Instagram in recent months, as well as Covid restrictions which are causing more Britons to vacation in the UK.
TfL’s initial ten-year agreement for sponsored naming rights for the cable car will end in June 2022 and TfL has now started the process of finding a new business partner.
The new agreement will run for a minimum of three years and will provide the new partner with a unique opportunity to rebrand the London Cable Car in collaboration with TfL, helping to promote their brand to a large audience in London as well as across the world on the iconic metro map.