In the old days, people would ditch their cable TV plans by cutting the cord so that they could save money by switching to streaming. That was the price of an expensive cable TV arrangement compared to something like Netflix’s low monthly price (which has been rising steadily in recent years).
Then slowly but surely many of us started to subscribe to services like Disney +, Hulu, Apple TV +, Peacock and others so that in many cases it became Following expensive to ditch cable in favor of wireless and get your entertainment solution from the streaming TV options.
In fact, researchers at Versus Reviews found that in more than half of the United States – in 37 states, to be exact – people on average spend more on streaming than they spend (or, in many case, spend) for cable. It’s usually not a lot, with streaming only costing a few dollars a month more than cable in many cases, but here’s the point: how terrible an industry has become, when people want to pay more out of pocket. the future to get rid of that?
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Indeed, figures for the first quarter of 2021 show that the cable TV industry has continued to bleed customers at an astounding rate, with Comcast and AT&T leading the way. The Leichtman Research Group estimates that the number of cable cutters in the first quarter was close to 2 million. Also remarkable: According to eMarketer, the number of American homes that still subscribe to cable TV is less than 75% of what it was in 2013, a record year for the industry.
There are so many reasons for this, but at a high level, it’s hard not to be pretty sure the industry has done this to itself. Neat and obscuring clients, people sucking into impenetrable contracts with trap clauses it takes a lawyer to understand, and appalling customer service are just a few of the practices that have led and continue to lead clients directly. in the arms of streaming alternatives.
The postscript to this news, of course, is that the worst offenders in this industry will always be paid, one way or another. As noted in a new comment from The motley foolAmericans are not cutting the cord and giving up television for good – on the contrary, more and more of us are just enjoying it in a different way now. That is, in the same first quarter, in which nearly 2 million Americans ended their relationship with cable TV, 46.4 million new streaming subscriptions were purchased. . A few years ago, for example, I paid Dish for the TV I enjoy, and now I pay AT&T as well as Netflix, Apple TV +, Amazon Prime Video, and many more.
Those at the top, in other words, continue to get paid. It reminds me of a line from Thread, when D’Angelo Barksdale was teaching guys how to play chess. They asked him a very logical question: how do you become the king in this game? It’s not like that, he told them. Everything remains anyway.
“The king remains the king. “
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